Product Design

Digital Design, UX Design, UI Design, User Centered Design

In product design, we focus on added value, measurability and users.

These services we offer

An outstanding user experience is an absolute must for digital products. Whether B2B or B2C, it is no longer about simply digitizing processes. It’s about designing applications with sustainable added value.

How we achieve our goal

Complex business processes must be examined from a user-centric perspective. By “users” we really mean everyone who comes into contact with them: End users, customer departments, developers. We product designers must think of these perspectives as a whole. When designing, concrete measurement criteria provide orientation. KPIs supplement opinions with facts.

Our key

Value driven. Evidence based. User centric. These are our building blocks for creating successful product experiences.

Our path to the optimal user experience

How we work in product design

From the very beginning, we have the following questions in mind in our projects: What is the added value? How can it be measured? What do users expect?

Value driven 

We always chase the greatest added value.

Product Value – with a recognizable product benefit and a roadmap, we provide security and guard rails within the agile team for goal-oriented collaboration.

Team Value – together with our customers we merge into highly efficient agile teams with clear roles and responsibilities, clear ways of working and clear values.

Selected methods: Team Working Agreement, ID37, Product Vision Board, Stakeholder Mapping, Vision Statement

Evidence based

We work with hypotheses and rely on evidence. Qualitative and measurable indicators help to verify or falsify our theses:

  • How has the conversion rate changed as a result of this feature?
  • How does this decision contribute to achieving our ‘Definition of Success’?
  • How does this feature help Persona X achieve her goals?
  • Which features are used and how? How efficiently? Where do terminations occur?

Selected methods for business KPIs: Business Grid, Lean UX Canvas, Business Problem Statements, OKRs.

Selected methods for product KPIs: System Usability Scale, HEART framework, Data-driven RE/UX, Benchmarking, Customer Survey, SWOT analysis, Personas, Proto-Users / Proto-Companies

Evidence based

We work with hypotheses and rely on evidence. Qualitative and measurable indicators help to verify or falsify our theses:

  • How has the conversion rate changed as a result of this feature?
  • How does this decision contribute to achieving our ‘Definition of Success’?
  • How does this feature help Persona X achieve her goals?
  • Which features are used and how? How efficiently? Where do terminations occur?

Selected methods for business KPIs: Business Grid, Lean UX Canvas, Business Problem Statements, OKRs.

Selected methods for product KPIs: System Usability Scale, HEART framework, Data-driven RE/UX, Benchmarking, Customer Survey, SWOT analysis, Personas, Proto-Users / Proto-Companies

User centric  

We work in a user-centric way. Through user research we build knowledge about users and their needs. We condense user needs into a design vision. This makes the target product tangible.

In the following preparation phase, we develop customer journeys and information architecture. For efficient and consistent design and frontend development, we set up the basic building blocks of a design system.

Selected methods: Personas, Mood Boards, Customer Journey Mapping, Service Blueprint, Product Branding, Design Sprint, Device agnostic Design, Speculative Design, Tech Analysis, SWOT Analysis

Let’s get to know each other

A good start for Product Design

Every project starts with a first step. We offer you two lightweight formats with playful elements.

UX Trend Storming Workshop

Would you like to expand the potential of your digital product? Join us in spinning ideas for the future! In our one-day ideation workshop, we dive into the current UX and tech trends and identify the top 3 trends that are future-oriented for your product.

Digitale Garage

You have a product idea and don’t yet know whether the market will take it up on a broad scale? Let us develop the idea, implement it in a lightweight way with a low-code approach and test it on real users. Efficiently and with minimal effort you will get a “real reaction” from the market.

PPD workshop with Augsburg municipal utilities: Playfully picking up requirements

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UX Trendstorming Workshop with Kuka. Playfully to product ideas

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“User satisfaction binds users to a brand. User experience is THE decisive competitive factor.

Michaela Kern, Lead IT Consultant MaibornWolff

References

Our digital projects

Whether in a professional or private environment, products and services should be made for those who have to use them day after day. That’s what we’re working on.

Open positions

Do you like the way we work?

Click here and see if we have a job that suits you and your interests.

Software Engineer (m/f) Java

Tunis
Backend Development
Experienced
Permanent
full- or part-time

Team Lead (m/f/d) Web Development

Valencia
Web Development
Experienced
Permanent
full- or part-time

Cloud Engineer (m/f)

Tunis
Cloud & DevOps
Experienced
Permanent
full- or part-time
We are here for you
Questions about Product Design?
Esther Eilker
Product Experience Design
We are here for you
Any more questions?
Pascal Emmler
Product Experience Design