Product Design

Digital Design, UX Design, UI Design, User Centered Design

We offer solutions

An outstanding user experience is an absolute must for digital products. Whether B2B or B2C, it’s no longer a matter of simply digitizing processes. Rather, it’s about designing applications with sustainable added value.

How we achieve our goal

Complex business processes must be examined in a user-centric manner. And by “users”, we really do mean all users: end users, client departments and developers. We product designers have to be able to think about all these perspectives in a unified way. When designing, concrete measurement criteria provide orientation. KPIs add facts to opinions. 

Our key

Value-driven. Evidence-based. User-centric. These are our building blocks for creating successful product experiences.

Our path to the optimal user experience

How we work

From the very beginning of our projects, we keep the following questions in mind: What is the added value? How can it be measured? What do users expect?

Value-driven

We always chase the greatest added value.

Product value – with a recognizable product benefit and a roadmap, we provide security and guard rails within the agile team for goal-oriented collaboration.

Team value – together with our clients, we merge into highly efficient agile teams with clear roles and responsibilities, clear ways of working and clear values.

Selected methods: team working agreement, ID37, product vision board, stakeholder mapping, vision statement

Evidence-based

We work with hypotheses and rely on evidence. Qualitative and measurable indicators help to verify or disprove our theses:

  • How has the conversion rate changed as a result of this feature? 
  • How does this decision contribute to achieving our ‘definition of success’?  
  • How does this feature help person X achieve her goals?  
  • Which features are used and how? How efficiently? Where do breaks occur?  

Selected methods for business KPIs: Business Grid, Lean UX Canvas, Business Problem Statements, OKRs

Selected methods for product KPIs: System Usability Scale, HEART framework, Data-driven RE/UX, Benchmarking, Customer Survey, SWOT analysis, personas, proto-users / proto-companies 

Evidence-based

We work with hypotheses and rely on evidence. Qualitative and measurable indicators help to verify or disprove our theses:

  • How has the conversion rate changed as a result of this feature? 
  • How does this decision contribute to achieving our ‘definition of success’?  
  • How does this feature help person X achieve her goals?  
  • Which features are used and how? How efficiently? Where do breaks occur?  

Selected methods for business KPIs: Business Grid, Lean UX Canvas, Business Problem Statements, OKRs

Selected methods for product KPIs: System Usability Scale, HEART framework, Data-driven RE/UX, Benchmarking, Customer Survey, SWOT analysis, personas, proto-users / proto-companies 

User-centric  

We work in a user-centric way. Through user research, we build knowledge about users and their needs. We condense user needs into a design vision. This makes the target product tangible.

In the following preparation phase, we develop customer journeys and information architecture. For efficient and consistent design and front-end development, we set up the basic building blocks of a design system.

Selected methods: Personas, Mood Boards, Customer Journey Mapping, Service Blueprint, Product Branding, Design Sprint, Device agnostic Design, Speculative Design, Tech Analysis, SWOT Analysis. 

Let’s get to know each other

A good start

Every venture starts with a first step. We offer two lightweight formats with playful elements.

UX Trend Storming Workshop

Want to expand the potential of your digital product? Join us in spinning ideas for the future! In our one-day Ideation Workshop, you’ll get past all the UX and tech trends and discover the top 3 trends that are also leading the way for products. 

Digital Garage

Do you have a product idea and don’t yet know whether the market will take it up on a broad scale? Let’s flesh out the idea, implement it in a lightweight way with a low-code approach, and test it on real users. Efficiently and with minimal effort, you get a “real response” from the market. 

“User satisfaction binds users to a brand. User experience is THE decisive competitive factor.”

Michaela Kern, Lead IT Consultant MaibornWolff

Our vacancies

Do you like the way we work?

Click here and see if there are any exciting opportunities for you.

Recruiter (m/f/d) with focus Tech/IT

Full-Time Hybrid
People / HR

Recruiter (m/f) with focus Tech/IT

Full-Time Hybrid
People / HR

Web Developer (m/f/d) Javascript / Typescript

Full-Time Hybrid Part-Time
Software Engineering

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