A photo of a smartphone with a holographic car hovering above it, symbolizing the digitalization of the automotive industry

Digitalization in the automotive industry

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DERTOUR
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BMW Group Logo
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Creditreform Logo
DERTOUR
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Dräger Logo
kuka
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Mercedes
Volkswagen Logo
DEKRA
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Weidmüller logo
Das Logo der Bundesagentur für Arbeit
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Mercedes
Volkswagen Logo
DEKRA
stihl
Sonax_logo
Weidmüller logo
Das Logo der Bundesagentur für Arbeit
HomeServicesDigitalization of the automotive industry

Automotive software engineering with a business focus

Digitalization in the automotive industry requires software that directly supports business objectives without vendor lock-in. We develop customized automotive software: from the cloud platform to the app; secure and scalable.

Our teams combine automotive software engineering, automotive cloud and automotive cybersecurity with a clear E2E approach: discover, design, develop, operate. We do not sell licenses or hardware, but take responsibility for impact, code quality and 24/7 operation.

Less technology. Better Business.

Automotive Engineering: Independent, pragmatic, effective

End-to-end without lock-in

From exploration to 24/7 operation: we deliver the architecture, code and automotive cloud from a single source. As we do not sell licenses, you remain independent and retain full control over the roadmap and assets.

Security by Design & Compliance

We embed automotive cybersecurity from day one. We close gaps immediately through test automation directly in the CI/CD and threat modeling. This ensures auditable evidence for TISAX and UNECE R155 without slowing down the release speed.

Modernization without standstill

We decouple grown systems using intelligent abstraction layers. In this way, we pave the way for modern cloud architectures and automotive software, while your existing business remains stable and risk-free.

Cloud-native & scalability

We create platforms that grow with you. Thanks to Everything as a Code and API-as-a-Product, your infrastructure remains flexible. Whether load peaks or new markets: we guarantee performance and cost efficiency in 24/7 operation.

Hand holding a smartphone from which colorful, glowing digital symbols and rectangles in shades of blue, purple, and pink burst out explosively.

Apps

From concept to rollout: We develop apps that deliver measurable results—intuitive, secure, and built to seamlessly integrate technologies such as AI and IoT.

Topic Apps
An impressive skyline of skyscrapers stretches through thick fog, beneath a sky painted in shades of purple and pink from the sunset.

Cloud

With the right cloud architecture, we combine technology and business value: automated, secure, scalable. This allows us to create space for innovation and sustainable competitiveness.

Topic Cloud
A person works in a dark room at several computer screens displaying complex data and programs.

Cybersecurity

Cybersecurity starts with clarity: We protect your systems, data, and processes with security by design—from risk analysis and penetration testing to DORA and NIS 2 compliance.

Topic Cybersecurity
A person interacts with a colorful, digitally animated interface in a dark environment.

Data & AI

Aus Daten werden Entscheidungen, aus KI entsteht Wertschöpfung. Wir entwickeln datengetriebene Strategien, Modelle und Systeme, die Ihr Unternehmen messbar intelligenter machen.

Topic Data & AI
Digital data streams move in shades of pink and blue across a dark background.

Digital Design & UX

Good design takes a holistic approach—from the vision to the finished product. We create user-centered, evidence-based experiences that reduce complexity and have a real impact.

Topic Digital Design & UX
A small robot stands on a microchip, surrounded by technological devices.

Embedded Systems & Robotics

Intelligent systems start deep in the code. MaibornWolff develops robust embedded software and robotics solutions that perfectly combine precision, safety, and performance.

Topic Embedded
A highly automated factory in which a robotic arm with a digital interface operates in a futuristic environment.

Industry 4.0

Production processes are becoming smart, connected, and self-learning. We support you in the digital transformation of your factory—with IoT, cloud, edge, and AI for measurable efficiency.

Topic Industry 4.0
A futuristic cityscape at sunset with a bright violet-blue sky. Bright digital lines run across the skyscrapers, symbolizing a connected, smart cityscape.

IoT

Connected products create new business models. We combine hardware, software, and the cloud to create secure, scalable IoT solutions that make data usable and systems intelligent.

Topic IoT
Handshake between two business partners in a server room, symbolizing the successful implementation of software consulting projects.

IT Consulting

Think strategically, implement operationally: MaibornWolff develops IT organizations, architectures, and processes that enable change and lead your business to sustainable success.

Topic IT Consulting
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IT modernization

Outdated systems slow down innovation. We modernize your IT during ongoing operations—with a clear strategy, clean code, and a focus on future viability and stability.

Topic IT Modernization
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Quality Engineering

Quality is not created at the end, but right from the start. We integrate testing, automation, and engineering to make software reliable, secure, and future-proof.

Topic Quality Engineering
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Experience VR/AR

Experiences become immersive, processes tangible. We develop XR solutions for training, simulation, and product presentation—interactive, realistic, and technically advanced.

Topic VR/AR
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Web

Today, web platforms are ecosystems. MaibornWolff develops high-performance, accessible, and scalable solutions with modern stacks—from headless CMS to API-first architectures.

Topic Web

Who we start the engine for

We don't build castles in the air, but software that arrives on the road (and in the factory). Whether you are networking entire fleets or tracking the last screw in the warehouse - we pick you up where your legacy systems reach their limits.

OEM & Tier-1: Scaling without pain

Do you want to roll out automotive IoT, but legacy IT is putting the brakes on? We integrate sensor technology and cloud analytics into your landscape - without any downtime.

  • The approach: decouple legacy systems, deliver clean APIs, scale vehicle connectivity.
  • The effect: shorter cycles, stable releases and no more night shifts due to botched deployments.
Product IT & apps: services that drivers love

For teams that do not see automotive software development as an end in itself, but want to build real D2C channels. We deliver backends that don't fall to their knees even during peak loads.

  • The approach: connecting mobile apps with the automotive cloud. From predictive services to updates - all TISAX-compliant.
  • The effect: fast feedback through analytics, happy users in the app store and features that are actually used.
Production & logistics: data instead of gut feeling

From the store floor to the cloud, but without hype bingo, please. We implement Industry 4.0 in the automotive industry to give you transparency in real time.

  • The approach: networking machines and sensors - for real digital twins and predictive maintenance.
  • The effect: less downtime, clear OEE targets and production that simply runs like clockwork.
Two people sit at a table and work together on a laptop.
Let's talk about your next releases

In 30 minutes, we clarify goals, risks and next steps: non-binding, practical, at eye level. If little technology is enough, we'll say so.

Automotive security: mastering complexity, overcoming hurdles

Security in the vehicle is not a feature that can be quickly bolted on at the end - even if we know that the project plan would sometimes like it to be. We ensure that security, compliance and legacy systems are not a brake, but the engine for modern architectures. This is how we turn mandatory exercises into real competitive advantages.

Regulation & efficiency

Cost pressure is increasing, but requirements such as UNECE R155/156 or ISO/SAE 21434 do not tolerate cutbacks. We prevent compliance from blowing up your budgets: we integrate TARA and threat models directly into the development process through security-by-design and automated CI/CD checks. In this way, auditable evidence is created efficiently and in parallel with development, instead of in expensive extra rounds.

Updates despite legacy load
Safety first meets agile speed
Industry 4.0 in the automotive industry

In the automotive industry, Industry 4.0 means bringing together data from machines, warehouses and vehicles, automating processes and making quality visible. We connect store floor, cloud and BI - pragmatically, interoperably, step by step instead of big bang.

Successful automotive software development projects

  • A microcontroller lies under a magnifying glass
    Virtualization of software testing for control units in the AWS cloud
    To the BMW reference
    CloudEmbedded Systems & RoboticsQuality Engineering

    Digital twin for control unit development & testing in cars

    To the BMW reference

    Virtualization of control units & AWS cloud integration

    To the BMW reference

    Setup of virtual cars & control units without expensive hardware setups, worldwide & distributed testing

    To the BMW reference
  • A fleet of self-driving trucks from MAN on a spacious test site.
    MAN - ATLAS L4. Control Center for the autonomous truck
    To the MAN reference
    CloudData/Data PlatformsApps

    Control center for the technical monitoring of driverless trucks

    To the MAN reference

    UX design, product strategy, data structure, vehicle data visualization

    To the MAN reference

    Monitoring, remote support, mission management, reports for commercial autonomous transport solutions

    To the MAN reference
  • A man in a TÜV Nord shirt operates a diagnostic device in front of a vehicle.
    TÜV NORD: IT system for damage assessments
    To the TÜV Nord reference
    Data/Data PlatformsWeb & Portal PlatformsBanking/Insurance/FSI

    Holistic, flexible IT system to support expert assessors

    To the TÜV Nord reference

    Digitalization of the inspection & damage process from order creation to invoicing

    To the TÜV Nord reference

    More efficient creation & billing of damage assessments & vehicle valuations, at least 2 days time savings

    To the TÜV Nord reference
  • A red MAN truck drives along an empty road under a clear night sky with shining stars.
    MAN: Efficient threat analysis for control units
    See MAN reference
    CybersecurityIoTEmbedded Systems & Robotics

    Protection of digitalized trucks against virtual attacks

    See MAN reference

    Risk analysis based on 4x6 methodology, ThreatSea, ISO21434

    See MAN reference

    Quick identification of relevant threats for immediately effective security measures

    See MAN reference
  • A technician in a green Siemens jacket sits in front of a computer on a factory floor with industrial equipment in the background.
    Siemens: AI demand prediction platform for industrial production planning
    See Siemens reference
    CloudData/Data PlatformsIndustry 4.0

    Machine learning for time series forecasting

    See Siemens reference

    AutoML for automated adaptation of models to different data

    See Siemens reference

    Unified, scalable solution, optimized inventory costs, efficiency gains

    See Siemens reference
  • VW drives through tunnel at night
    VW: Digitization of key production figures with the iProcess app
    See VW reference
    Data/Data PlatformsAppsIndustry 4.0

    Replacement of analog, error-prone activities with a digital app solution

    See VW reference

    Digital design, cloud-native technologies, UX concept, UI design, front- & backend

    See VW reference

    More transparency in production processes, higher production OEE, across plants

    See VW reference
  • Cars on assembly line in factory
    BMW Group: Replacement of a production-critical legacy system
    See BMW Group reference
    IT Consulting & StrategyIT ModernizationManufacturing

    IT modernization, replacement of a 20-year-old legacy system

    See BMW Group reference

    Step-by-step migration to a modern, flexible architecture & platform

    See BMW Group reference

    High stability & reliability, long-term scalability

    See BMW Group reference
  • Sports car parked in a colorful desert landscape.
    Mixed reality: driving a real car in a virtual world
    See BMW reference
    Digital Design/UX DesignAppsEmbedded Systems & Robotics

    Experience a futuristic outdoor environment in the headset while inside a real vehicle interior

    See BMW reference

    Real-time 3D application, Unreal development, XR technology, game design, smart devices

    See BMW reference

    High-performance processing of vehicle signals for precise motion mapping for an immersive driving experience without motion sickness

    See BMW reference
  • Man checks MAN trucks at sunset.
    MAN: Secure Software Development Life Cycle
    See MAN reference
    CybersecurityIT Consulting & StrategyQuality Engineering

    Protection of digitalized vehicles against virtual attacks & digital threats

    See MAN reference

    SSDLC in vehicle backend systems (UNECE R155), cybersecurity management system

    See MAN reference

    Guidelines, methodologies & tools for independent risk identification, assessment & treatment by employees

    See MAN reference
  • Large rollers on conveyor belt in factory.
    Planning systems: Optimizing the capacity utilization of pressing plants
    See reference
    Data/Data PlatformsIndustry 4.0Manufacturing

    Centralized planning of component manufacturing for cost- & resource-optimized production capacity worldwide

    See reference

    Conversion from local processing with fat clients to a client-server application, migration to the cloud

    See reference

    Data-based planning & calculation of different manufacturing scenarios & site-specific production costs

    See reference
  • The dashboard of a car shows a display with a notification about a remote software upgrade.
    BMW Group: Remote software upgrade for vehicles
    See BMW Group reference
    CloudCybersecurityIoT

    Software upgrades without the need to visit a service center

    See BMW Group reference

    Backend system for over-the-air communication with the vehicle, 24/7 support

    See BMW Group reference

    IT security, more comfort, on-demand provision of new features

    See BMW Group reference
  • A person wearing virtual reality glasses drives a car in an urban environment at night with illuminated buildings in the background.
    BMW Group: Virtual reality brings vehicle design to life
    See BMW Group reference
    Digital Design/UX DesignAppsVR/AR

    Unified platform for AR, VR & 3D real-time use cases: from planning to manufacturing

    See BMW Group reference

    Design & virtual product experience, plugin-based process support

    See BMW Group reference

    Vehicle experience already at an early stage, location-independent, cross-functional collaboration on the virtual model, savings on hardware prototypes

    See BMW Group reference

Our approach: Discover, develop, operate

We do not deliver films, but results that arrive on the street. Our process is radically designed for time-to-market and risk minimization. From initial exploration to 24/7 operation, we work in a technology-agnostic way and without vendor lock-in - so that you generate maximum business value as quickly as possible.

An infographic shows the process of Automotive Software Engineering

Software speed meets engineering precision

We know that: A car is not a smartphone. Two worlds often collide in your projects - the software teams' desire to "Move Fast & Iterate" and the "Zero Defect" reality of hardware development. We resolve this cultural conflict.

Our teams speak both languages: We synchronize agile sprints with the milestones of vehicle development. We bring product owners, IT and specialist departments together and ensure that time-to-market does not fail due to internal silos. We not only deliver code, but also the methodical bridge to give your transformation traction.

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Frequently asked questions about digitalization in the automotive industry

  • Do legacy systems have to be switched off completely to become cloud-native?

    No, we rely on the principle of decoupling: we build modern APIs and gateways in front of your legacy systems (e.g. mainframes). This allows new apps and services to be developed quickly while the legacy system continues to run stably in the background until it can be migrated step by step.
  • Does MaibornWolff also take over the operation of the developed solutions?

    We do not think in terms of projects, but in terms of products. Once the first version (MVP) has been completed, the product life cycle is just beginning. We take you along during development and empower you. So you can continue to develop the product yourself - or we can go further together.

  • How do you ensure that AI projects do not stop at the "proof of concept" stage?

    By getting to the root of the problem: data quality. Many AI initiatives fail due to poor data. We therefore often start with data exploration and business intelligence to create a clean basis. Only then do we scale use cases - from chatbots in aftersales to predictive maintenance in production - in such a way that they deliver real ROI.

Know-hows on the topic of "Digitalization in the automotive industry"

    A fleet of self-driving trucks from MAN on a spacious test site.
    From the automotive industry to the financial sector: continue to the next deep dive here

    Why MaibornWolff?

    As one of the most innovative IT service providers with a great passion for AI, we focus entirely on the project business and individual software development - without our own products. To stay at the forefront, we continuously invest in our team of digital technology engineers and develop digital solutions that are well thought-out, efficient and reduced to the essentials.

    Our principle: simplicity instead of complexity. We only develop what is really needed - tailor-made, useful and reliable. Our results speak for themselves. With over 800 large-scale systems and more than 10,000 person-years of experience in high-end software engineering, we are one of the few who can reliably implement even the largest and most complex IT landscapes. Thanks to close partnerships with leading hyperscalers, our customers operate their solutions in today's most modern and powerful environments.

    Less technology. Better Business.

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