Mixed reality: driving a real car in a virtual world
M Mixed Reality: World premiere at the Websummit in Lisbon
At the Websummit in Lisbon, BMW M presented ///M Mixed Reality, which enables real driving in a virtual world: the vehicle interior of the BMW M2 can be seen as a real video stream in the headset, while the world outside the car is transformed into a challenging race track embedded in an atmospheric futuristic environment. Gaming elements increase the thrill, but the driver can always see the interior, including his hands.
In less than three months: From vision to prototype
BMW M commissioned MaibornWolff in 2020 to support them in realizing their vision. Our experience with virtual reality in moving systems made it possible to build a first prototype in less than three months and confirmed the technical feasibility.
During this phase, we solved one of the most important challenges: To process the vehicle signals with high performance and map the real movement in the virtual world as accurately as possible without causing motion sickness. This can occur as a result of the delayed representation of vehicle or head movements
The overwhelmingly positive media coverage of ///M Mixed Reality underlines the success of our interdisciplinary development approach and our close cooperation with BMW M.
Immersive driving experience
The basis of the experience is the real-time 3D application with the game logic, for which we use Unreal Engine 4 as the technical basis. The platform calculates a wide variety of signals into a vehicle movement. Virtual worlds can be built dynamically and anywhere in the world using a track editor.
Interdisciplinary team
Our interdisciplinary team combines all the key skills needed to create this three-dimensional driving experience: Unreal development, XR technology, game design, smart devices, 3D content and lots of energy and innovative spirit.
Drive a BMW M2 in a virtual world
BMW Mixed Reality at the Web Summit 2022
BMW Mixed Reality better than a video game?
The technical brilliance, coupled with the creativity of the team, makes this immersive experience quite simply THE prime example of the fusion of virtual and physical reality for me.
Our references & projects
A reference is worth more than 1,000 words. Fortunately, we have dozens of them. Click through a selection of our most exciting projects and see for yourself!
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To the BMW referenceVirtualization of software testing for control units in the AWS cloudCloudEmbedded Systems & RoboticsQuality EngineeringTo the BMW referenceDigital twin for control unit development & testing in cars
To the BMW referenceVirtualization of control units & AWS cloud integration
To the BMW referenceSetup of virtual cars & control units without expensive hardware setups, worldwide & distributed testing
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To the STARTRAIFF referenceSTARTRAIFF: Business Intelligence for the sales forceCloudData/Data PlatformsAppsTo the STARTRAIFF referenceAggregation of internal customer data & external data in a single web application
To the STARTRAIFF referenceData bundling & analysis with Amazon Bedrock
To the STARTRAIFF referenceIntuitive user interface for sales, 88% reduced preparation time before customer visits
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To the MAN referenceMAN - ATLAS L4. Control Center for the autonomous truckCloudData/Data PlatformsAppsTo the MAN referenceControl center for the technical monitoring of driverless trucks
To the MAN referenceUX design, product strategy, data structure, vehicle data visualization
To the MAN referenceMonitoring, remote support, mission management, reports for commercial autonomous transport solutions
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To the NOW referenceNOW: National Organization for Change in Mobility: development of a data warehouse systemCloudData/Data PlatformsIT Consulting & StrategyTo the NOW referenceData foundation for nationwide charging infrastructure in Germany
To the NOW referenceCloud data warehouse for integration & analysis of many diverse data sources (AWS)
To the NOW referenceSolid architecture, single point of truth ensures data-based evaluation of charging station demand
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To the NETZSCH referenceNETZSCH: Development of an IoT platformCloudData/Data PlatformsIoTTo the NETZSCH referenceUnified IoT platform for 3 business units, harmonization of existing IoT solutions
To the NETZSCH referenceIoT device connectivity, visualization software for data analysis, cloud infrastructure, operations
To the NETZSCH referenceQuick testing in the cloud infrastructure, fast integration of use cases such as predictive maintenance, process optimizations, etc.
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To the OroraTech referenceOroraTech - Security & Compliance SupportCloudCybersecurityIT Consulting & StrategyTo the OroraTech referenceRisk threat analyses for satellite startup
To the OroraTech referenceSecurity process definition, IT security risk register, action plan
To the OroraTech referenceFuture-proof IT security for successful growth
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To the TKE referenceTK Elevator: Health Check Connectivity for the IoT gateway of elevatorsCybersecurityIoTEmbedded Systems & RoboticsTo the TKE referenceIoT gateway (MAX Box) for data connection between elevator & IoT platform
To the TKE referenceExamination of code quality, architecture, operations & organization
To the TKE referenceOptimization of IoT gateway connectivity & digitalization of elevators
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To inCTRL referenceinCTRL Solutions: Modernization of the IoT platform for water treatment plantsCloudIoTIT ModernizationTo inCTRL referenceIoT & software modernization, integration of new functions
To inCTRL referenceData warehouse setup, integration of microservices, automated quality assurance, Continuous Integration & Continuous Deployment (CI/CD)
To inCTRL referenceImproved resilience, maintainability & further development capability of the platform
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To the TÜV Nord referenceTÜV NORD: IT system for damage assessmentsData/Data PlatformsWeb & Portal PlatformsBanking/Insurance/FSITo the TÜV Nord referenceHolistic, flexible IT system to support expert assessors
To the TÜV Nord referenceDigitalization of the inspection & damage process from order creation to invoicing
To the TÜV Nord referenceMore efficient creation & billing of damage assessments & vehicle valuations, at least 2 days time savings
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To the Mixed Reality referenceUniversity Medicine Frankfurt - Mixed reality for the training of doctorsDigital Design/UX DesignAppsEmbedded Systems & RoboticsTo the Mixed Reality referenceKnee training simulator for technology-supported medical education
To the Mixed Reality referenceMixed reality application combined with a haptic knee model, interactive training environment
To the Mixed Reality referenceDiagnostics on the human knee without simulated patients, simulation of various pathologies, real-time visualization of motion sequences
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To the Health.exe referenceHealth.exe: AI-supported platform creates training plans for patientsCloudData/Data PlatformsAppsTo the Health.exe referenceAI-supported service for orthopedic & sports medicine practices
To the Health.exe referenceCloud-based web application for doctors for the automated, evidence-based creation of individually tailored patient training plans
To the Health.exe referenceNew revenue source without fixed costs, higher patient retention, AI-supported & guideline-based
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See robotics referenceResearch: AI-supported robotics for employees with physical limitationsEmbedded Systems & RoboticsIndustry 4.0ManufacturingSee robotics referenceCustomized assistance robots for people with physical disabilities in production
See robotics referenceIntegration of AI for automated adaptation of robots to people's capabilities
See robotics referenceEffective empowerment of people with physical disabilities
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See MAN referenceMAN: Efficient threat analysis for control unitsCybersecurityIoTEmbedded Systems & RoboticsSee MAN referenceProtection of digitalized trucks against virtual attacks
See MAN referenceRisk analysis based on 4x6 methodology, ThreatSea, ISO21434
See MAN referenceQuick identification of relevant threats for immediately effective security measures
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See Siemens referenceSiemens: AI demand prediction platform for industrial production planningCloudData/Data PlatformsIndustry 4.0See Siemens referenceMachine learning for time series forecasting
See Siemens referenceAutoML for automated adaptation of models to different data
See Siemens referenceUnified, scalable solution, optimized inventory costs, efficiency gains
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See TÜV NORD referenceTÜV NORD GPT: Development of AI assistanceAppsWeb & Portal PlatformsPublic/AdministrationSee TÜV NORD referenceSecure operation of AI in the European MS Azure cloud environment
See TÜV NORD referenceFrontend & backend via MS Azure App, "Chat with your PDF" for TÜV employees
See TÜV NORD referenceQuick implementation of new technologies (AI), strengthening knowledge management
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See Schöck Bauteile referenceSchöck components: Improvement of the requirements processIT Consulting & StrategyQuality EngineeringIT ModernizationSee Schöck Bauteile referenceImproved dimensioning software for the construction of load-bearing building components
See Schöck Bauteile referenceNew digital design approach, UX concepts, UI designs, user-centered focus
See Schöck Bauteile referenceHigher user satisfaction, better software with less effort
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See VW referenceVW: Digitization of key production figures with the iProcess appData/Data PlatformsAppsIndustry 4.0See VW referenceReplacement of analog, error-prone activities with a digital app solution
See VW referenceDigital design, cloud-native technologies, UX concept, UI design, front- & backend
See VW referenceMore transparency in production processes, higher production OEE, across plants
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See digikoo referencedigikoo GmbH: Apple Vision Pro for city plannersDigital Design/UX DesignData/Data PlatformsAppsSee digikoo referenceImmersive 3D visualization of complex energy data on the Apple Vision Pro
See digikoo referenceAugmented reality, spatial computing, 3D map with detailed data & KPIs
See digikoo referenceFoundation for intuitive understanding of energy scenarios & well-informed decisions
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See Miele referenceMiele domestic appliances are networked worldwideCloudIoTEmbedded Systems & RoboticsSee Miele referenceFurther development of the IoT platform for connected home appliances
See Miele referenceContainer-based architecture, open standards, modular design
See Miele referenceQuick availability & scalability of digital services, high added value for users
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See BMW Group referenceBMW Group: Replacement of a production-critical legacy systemIT Consulting & StrategyIT ModernizationManufacturingSee BMW Group referenceIT modernization, replacement of a 20-year-old legacy system
See BMW Group referenceStep-by-step migration to a modern, flexible architecture & platform
See BMW Group referenceHigh stability & reliability, long-term scalability
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See KUKA referenceKUKA: Web interface for a new Human Machine InterfaceDigital Design/UX DesignEmbedded Systems & RoboticsWeb & Portal PlatformsSee KUKA referenceEasy & intuitive web UI for product control
See KUKA referenceDevelopment of HMI components & modules using Scrum
See KUKA referenceHigh user-friendliness, reliable operation, fast scalability & extensibility
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See STIHL referenceSTIHL: Control iMOW robotic mower via appCloudAppsIoTSee STIHL referenceControl and configuration of the robotic mower via smartphone
See STIHL referenceDevelopment of app, web, cloud platform and direct Bluetooth communication
See STIHL referenceDigital benefits for users, app controllability, remote software updates
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See ifm services referenceifm services: Remote maintenance of systems and machinesCloudIoTEmbedded Systems & RoboticsSee ifm services referenceFully integrated remote access in the IoT platform
See ifm services referenceFull stack cloud application, RUST-based clients, UX design
See ifm services referenceAnalysis of sensor data from production as a basis for sustainable decisions for customers
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See DER Touristik referenceDER Touristik Online: Development and migration of a multi-client capable travel booking platformCloudWeb & Portal PlatformsIT ScalingSee DER Touristik referenceConsolidation of websites onto a scalable travel booking platform
See DER Touristik referenceMulti-tenant platform in microservice architecture, cloud infrastructure & migration (AWS), digital design, testing
See DER Touristik referenceModern user experience, forward-looking travel experience platform
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See MAN referenceMAN: Secure Software Development Life CycleCybersecurityIT Consulting & StrategyQuality EngineeringSee MAN referenceProtection of digitalized vehicles against virtual attacks & digital threats
See MAN referenceSSDLC in vehicle backend systems (UNECE R155), cybersecurity management system
See MAN referenceGuidelines, methodologies & tools for independent risk identification, assessment & treatment by employees
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See Bayernwerk referenceBayernwerk: Knowledge management via teamsCloudIT Consulting & StrategyIT ModernizationSee Bayernwerk referenceTeams app for service technicians
See Bayernwerk referenceUser-centered, intuitive UX/UI design
See Bayernwerk referenceIdentification & utilization of implicit knowledge within the company
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See Es geht LOS referenceEs geht LOS: Development of a cloud-based application for citizen participationCloudAppsWeb & Portal PlatformsSee Es geht LOS referenceApp for digitalizing lottery-based participation processes for municipalities
See Es geht LOS referenceDigital Garage, AWS Amplify & Google Maps integration, MVP in just 5 weeks
See Es geht LOS referenceSelection, contact & user management via the app: data-secure, efficient, user-friendly
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See referenceMonitoring alarms in industrial plantsCybersecurityIoTEmbedded Systems & RoboticsSee referenceLive monitoring platform for visualizing connected warning devices
See referenceAutomation & cloud services (MS Azure), API management
See referenceAlarms visible worldwide within seconds, multi-tenant system
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See referencePlanning systems: Optimizing the capacity utilization of pressing plantsData/Data PlatformsIndustry 4.0ManufacturingSee referenceCentralized planning of component manufacturing for cost- & resource-optimized production capacity worldwide
See referenceConversion from local processing with fat clients to a client-server application, migration to the cloud
See referenceData-based planning & calculation of different manufacturing scenarios & site-specific production costs
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See referenceGlobal workforce planning systemCloudData/Data PlatformsPublic/AdministrationSee referenceCentralized web-based IT system to replace individual isolated solutions
See referenceEvent sourcing for planning & analytics, domain-driven design, cloud migration
See referenceEasy updates, expansion, maintenance, optimized security
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See DER Touristik referenceDER Touristik: Become a digital travel companion in 7 monthsCloudAppsWeb & Portal PlatformsSee DER Touristik referenceApp for digital customer support before, during & after the trip
See DER Touristik referenceCross-platform app with Flutter, UX/UI design, requirements engineering
See DER Touristik referenceArchitecture flexibly integrates and extends to many languages, countries & brands
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See KUKA referenceKUKA: UI/UX design for an app for load data analysis for industrial robotsDigital Design/UX DesignData/Data PlatformsAppsSee KUKA referenceWeb app to replace legacy systems for easier interaction between users & system
See KUKA referenceConversion from local processing with fat clients to a client-server application & migration to the cloud
See KUKA referenceData-based planning & calculation of different manufacturing scenarios & site-specific production costs
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See DEKRA referenceDEKRA: Modern enterprise architecture thanks to co-creationCloudIT Consulting & StrategyIT ModernizationSee DEKRA referenceOperational & technical harmonization of the legacy IT landscape
See DEKRA referenceEnterprise architecture as co-creation by the lead architects of all IT business units
See DEKRA referenceEA community worldwide for all operational units
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See BMW Group referenceBMW Group: Remote software upgrade for vehiclesCloudCybersecurityIoTSee BMW Group referenceSoftware upgrades without the need to visit a service center
See BMW Group referenceBackend system for over-the-air communication with the vehicle, 24/7 support
See BMW Group referenceIT security, more comfort, on-demand provision of new features
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See digikoo referencedigikoo: A data platform for the Azure CloudCloudData/Data PlatformsIT Consulting & StrategySee digikoo referenceData-based information for planning & implementing the climate transition for the public sector & energy providers
See digikoo referenceScalable foundation data platform on MS Azure for migrating & automating differently formatted geo-data into a structured data schema
See digikoo referenceQuality-checked data, provision in the form of the target data model, robust, scalable database & infrastructure
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See Creditreform referenceCreditreform: Secure proof of identity on the webCybersecurityWeb & Portal PlatformsBanking/Insurance/FSISee Creditreform referenceFast, customer-friendly & fraud-proof digital identity verification
See Creditreform referencePilot for the forgery-proof storage & management of identity & company information in a Decentralized Identity (DID)
See Creditreform referenceVerified data reusable across different providers
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See SMA referenceSMA: Development of a Web UI for ennexOS platformDigital Design/UX DesignIoTWeb & Portal PlatformsSee SMA referenceCreation of a unified customer experience across all products, smooth generational transition for customers, secure, agile operation
See SMA referenceWebUI for the digitalization & automation of energy management processes, open-source solution for energy flow visualization
See SMA referenceEnergy flow & cost optimization, operational reliability, customer-friendliness
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See Weidmüller referenceWeidmüller: Progression of the Industrial Service PlatformCloudIoTWeb & Portal PlatformsSee Weidmüller referenceCreation of a centralized, intuitive, expandable portal as the foundation for industrial applications (remote access, data visualization, ML)
See Weidmüller referenceExploration, setup & further development of the base platform for industrial services
See Weidmüller referenceInnovative portal for end-to-end solutions, MVP in just 7 months
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See BMW Group referenceBMW Group: Virtual reality brings vehicle design to lifeDigital Design/UX DesignAppsVR/ARSee BMW Group referenceUnified platform for AR, VR & 3D real-time use cases: from planning to manufacturing
See BMW Group referenceDesign & virtual product experience, plugin-based process support
See BMW Group referenceVehicle experience already at an early stage, location-independent, cross-functional collaboration on the virtual model, savings on hardware prototypes
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To the FinOps referenceTravel information systems: 25 percent savings in cloud costs and stable operation thanks to FinOpsCloudIT Consulting & StrategyWeb & Portal PlatformsTo the FinOps referenceAlignment of the distributed travel information system with many data sources & target groups on the AWS cloud
To the FinOps referenceFinOps: cost transparency, cloud strategy, system & architecture design, usage-based operating times, early anomaly detection
To the FinOps referenceCost transparency at team level, lean operating processes, robust observability
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To the FinOps referenceSupply chain management: Reducing cloud operating costs by 50 percent with FinOpsCloudData/Data PlatformsIT Consulting & StrategyTo the FinOps referenceReduction of costs caused by over-dimensioning & manual processes, establishment of transparency
To the FinOps referenceTargeted process modernization, automation & rightsizing
To the FinOps referenceAnnual cloud operating cost reduction: 400,000 EUR, scalability, reliability
Why MaibornWolff?
As one of the most innovative IT service providers with a great passion for AI, we focus entirely on the project business and individual software development - without our own products. To stay at the forefront, we continuously invest in our team of digital technology engineers and develop digital solutions that are well thought-out, efficient and reduced to the essentials.
Our principle: simplicity instead of complexity. We only develop what is really needed - tailor-made, useful and reliable. Our results speak for themselves. With over 800 large-scale systems and more than 10,000 person-years of experience in high-end software engineering, we are one of the few who can reliably implement even the largest and most complex IT landscapes. Thanks to close partnerships with leading hyperscalers, our customers operate their solutions in today's most modern and powerful environments.
Less technology. Better Business.