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A person wearing virtual reality glasses drives a car in an urban environment at night with illuminated buildings in the background.

BMW Group: Virtual reality brings vehicle design to life

Project duration: 3.2 years

HomeCase StudiesBMW Group: Virtual reality for car design
SKILLS

VR/AR
Metaverse
AWS Cloud
Conception
Unreal Engine
C++
Digital Product Development

Standardized platform for AR, VR and 3D real-time use cases: from planning to production

The BMW Group is developing a uniform platform for AR, VR and 3D real-time use cases based on the Unreal Engine in order to make the entire vehicle design process a virtual experience and visualize it. From planning to production. Engineers and designers can experience the vehicle at an early stage in the same way as customers will later.

It is also possible to collaborate on the virtual model from any location, which saves the need to build hardware prototypes. Networked functions in new vehicle types can be displayed in the context of the vehicle, such as light and sound in connection with climate or seat settings.

  • Woman uses VR glasses in the car.
  • Man interacts with AR car analysis display
  • Gamer plays with VR headset and controller
  • Engineer works on holographic car model.
Potrait-Robert-Vasenda
Our technical expertise, combined with agile software development and communication, is one of the success factors in the project.
Robert Vasenda, Head of Mobile at MaibornWolff

Design & Virtual Product Experience

MaibornWolff is supporting the BMW Group as part of the "Design & Virtual Product Experience" project. In addition to applications for collaborative VR use cases, the aim is to provide plugin-based process support based on the Unreal Engine. The individual plugins are designed to make specific steps of the process easier and more efficient, while the combination of plugins creates synergies when working with the Unreal Engine.

For example, one plugin can be used to first import a vehicle model from a central database, while another plugin supports the discussion of the vehicle in the team through variant control. Users can thus put together tool environments that are adapted to their area of responsibility.

Man wears Apple Vision Pro.

Digital & virtual product development

Another focus is on the integration of the "Digital and Virtual Product Creation" (DVPE) platform with other BMW Group systems. To this end, a scalable and expandable infrastructure is being developed in the cloud.

Two young men are sitting at a table with a laptop, having a conversation in a light-flooded room.

MaibornWolff plays a key role

MaibornWolff has been one of the preferred partners in this endeavor since 2019. Our team played a key role in the design, implementation and roll-out of the UE plugin-based strategy, supporting the business departments in many steps of the design and development.

Our references & projects

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Why MaibornWolff?

As one of the most innovative IT service providers with a great passion for AI, we focus entirely on the project business and individual software development - without our own products. To stay at the forefront, we continuously invest in our team of digital technology engineers and develop digital solutions that are well thought-out, efficient and reduced to the essentials.

Our principle: simplicity instead of complexity. We only develop what is really needed - tailor-made, useful and reliable. Our results speak for themselves. With over 800 large-scale systems and more than 10,000 person-years of experience in high-end software engineering, we are one of the few who can reliably implement even the largest and most complex IT landscapes. Thanks to close partnerships with leading hyperscalers, our customers operate their solutions in today's most modern and powerful environments.

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