A mixed-reality headset on a workbench with glowing holographic effects in pink and blue, with a blurry industrial hall in the background.

AR & VR App Development

Custom solutions for Extended Reality (XR).

BMW Group Logo
DeutscheBahn_logo-2
Creditreform Logo
DERTOUR
jochen-schweizer
Dräger Logo
kuka
BMW Group Logo
DeutscheBahn_logo-2
Creditreform Logo
DERTOUR
jochen-schweizer
Dräger Logo
kuka
ProSieben_Logo_2015-2
Mercedes
Volkswagen Logo
DEKRA
stihl
Sonax_logo
Weidmüller logo
Das Logo der Bundesagentur für Arbeit
ProSieben_Logo_2015-2
Mercedes
Volkswagen Logo
DEKRA
stihl
Sonax_logo
Weidmüller logo
Das Logo der Bundesagentur für Arbeit
HomeServicesVR/ARAR & VR App Development

AR & VR App Development: Immersive Applications for Real-World Business Cases

With a professional augmented reality or virtual reality app, you can bring complex content to life, accelerate learning processes, and create new forms of digital interaction. Whether for training, simulation, product visualization, or industrial applications: immersive apps help you convey information more clearly, map processes in a practical way, and actively engage users.

MaibornWolff brings extensive expertise in the development of AR, VR, and MR apps. We work with state-of-the-art devices, integrate technology and user experience from the very beginning, and develop applications that seamlessly integrate into your existing processes and systems. This results in extended reality interfaces that not only impress but also solve specific challenges in your daily work.

Why MaibornWolff Is the Right Partner for Your XR App Development

An AR or VR app that works technically is a good start. One that inspires your users, integrates seamlessly into your processes, and creates long-term value is the ultimate goal. MaibornWolff develops XR apps that meet these standards—with technical depth, creative flair, and the experience gained from challenging projects across a wide range of industries.

Business value over a showcase

Our developers identify use cases with measurable benefits. We don’t offer off-the-shelf solutions; instead, we create custom AR/VR apps tailored to your specific needs.

Technology-neutral approach

We are not tied to any particular platform or framework. We choose the technology that best suits your use case, your IT environment, and your users.

A holistic view

We approach AR and VR app development, UX design, and system integration as an integrated whole from the very beginning. After all, an XR app can only reach its full potential when all its components work together seamlessly.

A scalable XR solution

A well-designed and scalable architecture ensures that your AR/VR app remains expandable over the long term and that new features, devices, or use cases can be integrated more easily.

Experience, not just explain: Real-world XR projects

Immersive technologies are most effective when you see them in action. Get a sense of how we bring XR projects to life—and what the results are for our clients!

Our Services in XR App Development

Whether you're just getting started or already know what you want to develop, we'll support you exactly where you need us. Our range of services in MR, AR, and VR app development includes:

abstract-linen-6

App Strategy & Technology Consulting

Do you see the potential of immersive technologies for your business but aren’t sure where to start? We’ll work with you to determine which XR app is best suited for your use case. In the process, we’ll clarify your goals, target audiences, platforms, devices, and technical requirements.

VR App Development

AR App Development

MR App Development

Digital Content Creation & 3D Production

Architecture, Integration & Scalability

Quality, Safety & Continuous Improvement

A person is standing in front of two screens displaying the MaibornWolff logo.
Ready to implement immersive technologies in your business? Our experts will guide you every step of the way, from the initial idea to the finished app.

Developing a VR or AR App: 5 Steps to a Ready-to-Use Solution

Every AR and VR app is different. But the approach that gets the job done often isn’t. We rely on a proven development process that adapts flexibly to your needs and actively involves you at every stage.

An infographic shows the five phases of app development and implementation: requirements workshop, technology consulting, agile development, integration, and operation.
A virtual figure in a spacesuit on a rocky lunar surface, set against bright sunlight and a starry sky.

Our tech stack for your immersive app project

Whether it’s MR, VR, or AR app development: We take a technology-agnostic approach and use the tools that best align with your vision and goals. These include, among others:

  • Real-time engines: Unreal, Unity, Godot
  • WebXR: PlayCanvas
  • Digital content creation: Blender, Maya, MotionBuilder
  • AI-Generated Content: Veo3, Seadance 2.0
  • Programming languages: C++, C#, Python
  • Cloud: AWS, Azure

Benefit from our extensive technical expertise in software development, app engineering, and UX/UI design.

Our References & Projects in the Field of Virtual and Augmented Reality

From an MR knee training simulator to a virtual experience of the vehicle design process: Our VR and AR projects are as diverse as the companies we develop them for. What they have in common is that they are created in close collaboration with the people who use them and the processes in which they are embedded. See for yourself!

  • A woman wears VR goggles and lifts a silicone leg
    University Medicine Frankfurt - Mixed reality for the training of doctors
    To the Mixed Reality reference
    Digital Design/UX DesignAppsEmbedded Systems & Robotics

    Knee training simulator for technology-supported medical education

    To the Mixed Reality reference

    Mixed reality application combined with a haptic knee model, interactive training environment

    To the Mixed Reality reference

    Diagnostics on the human knee without simulated patients, simulation of various pathologies, real-time visualization of motion sequences

    To the Mixed Reality reference
  • Digikoo_Apple_vision_Pro_Header
    digikoo GmbH: Apple Vision Pro for city planners
    See digikoo reference
    Digital Design/UX DesignData/Data PlatformsApps

    Immersive 3D visualization of complex energy data on the Apple Vision Pro

    See digikoo reference

    Augmented reality, spatial computing, 3D map with detailed data & KPIs

    See digikoo reference

    Foundation for intuitive understanding of energy scenarios & well-informed decisions

    See digikoo reference
  • Sports car parked in a colorful desert landscape.
    Mixed reality: driving a real car in a virtual world
    See BMW reference
    Digital Design/UX DesignAppsEmbedded Systems & Robotics

    Experience a futuristic outdoor environment in the headset while inside a real vehicle interior

    See BMW reference

    Real-time 3D application, Unreal development, XR technology, game design, smart devices

    See BMW reference

    High-performance processing of vehicle signals for precise motion mapping for an immersive driving experience without motion sickness

    See BMW reference
  • A person wearing virtual reality glasses drives a car in an urban environment at night with illuminated buildings in the background.
    BMW Group: Virtual reality brings vehicle design to life
    See BMW Group reference
    Digital Design/UX DesignAppsVR/AR

    Unified platform for AR, VR & 3D real-time use cases: from planning to manufacturing

    See BMW Group reference

    Design & virtual product experience, plugin-based process support

    See BMW Group reference

    Vehicle experience already at an early stage, location-independent, cross-functional collaboration on the virtual model, savings on hardware prototypes

    See BMW Group reference

Applications of XR Apps: Where AR, VR, and MR Deliver Real Value

Many people are familiar with virtual or augmented reality primarily from the world of gaming. But XR technologies offer much more than just entertainment: they make complex content easy to understand, bring products to life, and make processes tangible. Depending on the industry, AR, VR, and MR apps help convey knowledge in a practical way, make processes safer, and improve decision-making.

Industry & Manufacturing

In industry and manufacturing, XR apps help make complex equipment, machines, and work processes easier to understand. Employees can practice procedures virtually before working on real systems. AR applications provide support directly at the machine with step-by-step instructions or on-screen information.

Automotive

Medicine & Healthcare

Construction, Architecture & Real Estate

Retail, Marketing & Sales

Education, Training & Onboarding

A small selection of our customers

Do you have a vision for an AR or VR app? We'll make it ready for use

Some content is difficult to explain effectively through slides, videos, or traditional apps. It needs to be experienced, tried out, or understood in a spatial context. This is exactly where XR apps come in: they make training more realistic, products more tangible, and processes easier to understand.

MaibornWolff develops custom applications instead of off-the-shelf solutions. To do this, we combine expertise in mobile engineering, UX, software architecture, and system integration with experience in immersive technologies. Together, we refine your idea, explore practical use cases, and develop an app that runs smoothly, is intuitive to use, and can scale with your needs.

FAQ: Frequently Asked Questions About VR App Development and AR App Development

  • What is the difference between XR, VR, AR, and MR?

    Extended Reality (XR) is the umbrella term for all immersive technologies that bridge the digital and physical worlds. These include, in particular, virtual reality, augmented reality, and mixed reality.

    • VR (Virtual Reality) fully immerses users in a digital environment. The real world is blocked out, typically via a VR headset.
    • AR (Augmented Reality) supplements the real world with digital content such as 3D objects, information, or instructions—visible via a smartphone, tablet, or AR glasses.
    • MR (Mixed Reality) takes it a step further: Digital objects are spatially anchored in the real environment and can interact with it.

    The key difference lies in the degree of immersion and interaction with the real world. We’ll work with you to determine which technology makes the most sense for your specific use case.

  • For which companies and industries is AR or VR app development worthwhile?

    AR and VR apps can be used across a wide range of industries and are particularly useful in situations where complex concepts need to be explained, dangerous scenarios need to be simulated, or spatial relationships need to be made tangible. Typical applications can be found in manufacturing, the automotive industry, healthcare, architecture, as well as in retail and marketing.

  • What hardware is required for XR apps?

    That depends on the use case. VR apps typically run on VR headsets such as the Meta Quest or HTC Vive. In industrial settings, high-resolution devices like the Varjo XR-3 and XR-4 are widely used. Mixed reality headsets like the Apple Vision Pro are also becoming increasingly important for businesses.

    Depending on your requirements, AR apps can be run on smartphones, tablets, or specialized AR glasses like the Microsoft HoloLens.

    We provide technology-neutral advice and recommend the hardware that best fits your use case and budget. Do you already have a device in use and are looking for the right application? We’re happy to help with that, too!

  • How long does it take to develop an AR or VR app?

    The amount of time required to develop a VR or AR app depends on the scope and complexity of the project. An initial prototype can often be developed within a few weeks. However, for a production-ready application, sufficient time should be allocated for concept development, UX, 3D design, development, testing, integration, and optimization. During an initial consultation, we’ll provide you with a realistic estimate for your specific project.

  • What types of training scenarios are XR apps suitable for?

    XR apps are particularly well-suited for training scenarios where hands-on experience, spatial awareness, or realistic workflows are important. These include, for example, machine training, safety and emergency training, medical simulations, onboarding programs, or soft skills training such as customer interactions.

    The major advantage: Employees can practice complex scenarios in a controlled digital environment without causing real-world risks, downtime, or high material costs.

Find what suits you best
Refine your search
clear all filters