MaibornWolff at IAA MOBILITY 2025
From invisible code to driving experience
IAA MOBILITY 2025 in Munich was once again the international platform for the mobility of the future. From September 9 to 14, more than 500 exhibitors, 750 speakers, and tens of thousands of visitors presented innovations that are paving the way for software-based vehicles.
It was particularly impressive for us to experience firsthand how software is noticeably changing the car. What we have been developing for leading car manufacturers for years – from the My BMW app to the 3D configurator and digital services – takes vehicle information, connectivity, and user experience to a new level.
Personal impressions from the IAA
IAA Mobility 2025 was characterized by a positive spirit of optimism: industry, politics, and technology providers were visibly pulling together to drive forward the transformation of mobility. Alexandra Mesmer (Head of Communications) and Matthias Reimann (Business Development Manager Automotive) share their personal impressions of the IAA: