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Glowing VR glasses with neon-coloured circles symbolize digital networking and immersive technology.

Next Reality Lab – Experience, Understand, and Evolve XR

HomeResearch & DevelopmentX-Reality experience

Immersion instead of just information

To truly grasp Virtual and Augmented Reality, you have to experience it. At MaibornWolff, we initially approached XR technologies like Virtual Reality (VR) and Augmented Reality (AR) from a development perspective – exploring, for example, how to write efficient, robust code to provide a safe and stable foundation for the experience.

But it quickly became clear: great XR experiences don’t come from technology alone. They require thoughtful design, consistent interaction, and a finely tuned interplay of visuals, sound, and spatial perception. Only when all elements mesh seamlessly does true immersion – and real impact – emerge.

The projects in the Next Reality Lab show exactly what that impact can look like.

The image shows the Next Reality Lab logo, represented by a stylized pink factory and blue text.

Technology Meets Experience – in the Next Reality Lab

To make immersive experiences tangible, we created the Next Reality Lab – a space for showcases with immersive technologies that speaks to both beginners and experienced XR users.

Here, visitors can try a wide variety of devices and systems – from the Meta Quest 3, Apple Vision Pro, and HTC Vive to the HoloLens, Varjo XR-3, or iPads with AR marker tracking. Our goal: to stay at the cutting edge and make innovation something you can feel.

Some highlights from the Lab illustrate the many ways XR is already being used today:

A person wearing a shirt and a bag, surrounded by an orange background.

Case: Dr. Isabel Cruz – When AI Brings Knowledge to Life

How can information be conveyed emotionally?
With Dr. Isabel Cruz, digital knowledge transfer becomes an interactive experience.
As a hyper-realistic MetaHuman, developed in Unreal Engine and equipped with voice and conversational AI, she shares archaeological knowledge in real dialogue situations – right on the screen.
A project from the Next Reality Lab that shows how artificial intelligence, storytelling, and immersive technology can work hand in hand.
Emotional. Real-time. Impressive.

The image shows a virtual room with exposed concrete walls and galleries reminiscent of an industrial building. A large screen showing a robot hangs on the wall. Above it, the MaibornWolff logo hangs on the wall.

Case: The Social VR Room – Rethinking Collaboration

XR can do more than just share knowledge – it can redefine real collaboration.
In the Social VR Room for the Meta Quest 3, teams meet as avatars in an interactive space.
They share videos, communicate via voice chat, and take part in meetings that are not only efficient but also surprisingly engaging.
Whether for workshops, pitches, or brainstorming sessions – the Social VR Room shows how social closeness can be created in a digital space.

A person lying on a stretcher, with the skeleton of their leg digitally displayed.

Case: Mixed-Reality Knee – Making Medicine Tangible

In the medical field, XR also offers entirely new learning opportunities.
Our mixed-reality prototype for medical training – currently patent-pending – combines a life-sized, sensor-based, 3D-printed knee model with immersive visualizations via a Varjo headset.
Move the physical model, and the virtual knee of the overlaid patient moves in perfect sync.
Through an interface, tissue layers can be shown or hidden – for a deeper, more intuitive understanding of complex knee injuries.
Developed specifically for use in medical education.
Hands-on. Interactive. Immersive.

Experiencing XR – From Mixed to Virtual Reality

The Lab covers the full spectrum of immersive technologies – from lightly augmented realities to fully virtual scenarios.

Including:

  • Wolff-E

    The mixed-reality robot guide who playfully leads visitors through the Lab

  • Dr. Isabel Cruz

    The AI-powered MetaHuman

  • The Social VR Room

    Enabling collaborative experiences in VR

  • Mixed-Reality Knee

    The medical prototype for training and education

And much more: interactive, immersive use cases that demonstrate what’s already possible today – and what could be the standard tomorrow.

Creating Value with XR

We believe Virtual and Augmented Reality can deliver real value – far beyond entertainment.
Together with our clients, we develop solutions that address challenges, make goals tangible, and open up new perspectives.

The Next Reality Lab is the perfect place for this – and for us at MaibornWolff, it’s where we’re already working on the technology of tomorrow.

A person wears a virtual reality headset and interacts with the digital environment through gesture control.

Curious? Visit us at the Next Reality Lab.

Test new technologies, experience immersive applications live – and talk to us about your ideas.

Get in touch now
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