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Glowing VR glasses with neon-coloured circles symbolize digital networking and immersive technology.

Bringing X-Reality to life: Next Reality Lab

HomeResearch & DevelopmentX-Reality experience

VR must be immersive

To understand virtual and augmented reality, you have to experience it. At the beginning, we at MaibornWolff dealt with virtual reality (VR) and augmented reality (AR) primarily from a development perspective, such as how to write the best code.

We quickly realized that VR needs to be actively experienced and requires a good design. VR in particular only works if it is immersive. To achieve this, everything has to be coordinated. The objects in the virtual world and the interactions have to fit in with the overall concept. Music and sound also contribute to immersion.

The image shows the Next Reality Lab logo, represented by a stylized pink factory and blue text.
Man wears Apple Vision Pro.

Presentation area for the latest technologies

We have built a Next Reality Lab to make technology, design and the X-Reality experience accessible. It is aimed at both beginners and advanced users. It is an experience for people who have never come into contact with VR and/or AR before. But even people who already know their way around can discover the latest devices and technical developments. These include Microsoft HoloLens, Oculus Quest, HTC Vive & Index, iPad (Marker, DTM Auto), Varjo XR or Valve Index. We always try to be at the cutting edge of technology and use the latest devices.

Smiling man wearing VR glasses in the car.

Virtual realities in the lab: BMW rides and space flights

With us, it is possible to sit in a BMW in the lab and fly into space - all virtually, of course. The 3D objects are created either by using the real CAD data (usually optimized for XR) or by modelling new elements. One example of this is the Wolff-E cleaning robot, which we designed and which serves as a showcase.

AR and VR you can touch

The lab is structured like the reality-virtuality continuum: from reality with a few augmentations to the virtual world.
It starts with augmented reality. Here, the normal world is enriched by partially interactive 3D elements. We do this with our barista showcase, for example. Here, the user learns how to use a barista coffee machine with a HoloLens. From switching it on and grinding the beans in the separate grinder to letting the water run through.

A person wears a virtual reality headset and interacts with the digital environment using gesture control.

The next step is a mixture of AR and VR, for example in our BMW mentioned above. In this experience, the user sits on a real chair in the virtual BMW - and sees the real surroundings of the lab through the windows. In the third station, you end up completely in the virtual world. This can be experienced in a basketball game with hardly any gravity or in the toy factory while assembling a toy excavator.

Create added value

We are convinced that virtual and augmented reality can create added value - even outside the gaming mindset. Together with our customers, we consider: what challenges are they facing, where do they want to go, what is their vision and how can we support them? The Next Reality Lab offers exactly the right framework for this. And it allows us at MaibornWolff to research tomorrow's technology now.

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