Using artificial intelligence: Areas of application and opportunities

From navigation on the way to work to perfectly personalized streaming recommendations in the evening: AI has long since permeated our everyday lives. And AI is far more than just hype. After all, the figures speak for themselves: 20% of German companies are already actively using AI technologies (destasis.de).

This guide answers the question: Where is AI being used? It also shows you how artificial intelligence can be used to make everyday life easier, optimize processes and create added value for society.

Whether consciously or unconsciously - we have all used artificial intelligence at some point. Even if you have never worked with ChatGPT or similar tools, AI has long been part of your everyday life. It is in many applications that we use every day as a matter of course.

One app that can be found on almost every smartphone is the navigation system. Services such as Google Maps use AI to calculate optimal routes. Real-time data such as traffic jams or roadworks are incorporated, supplemented by insights from previous traffic patterns, in order to avoid any delays in advance as far as possible.

Streaming services and social media platforms know exactly what you like - or what you might like. Whether it's new songs, suitable videos or interesting articles - based on your previous behavior, you receive suggestions that match your interests exactly. Always with the aim of keeping you happy - and in the app - for as long as possible.

Search engines use AI to deliver exactly what you are looking for - once again tailored to your preferences. They learn with every click and every input to provide ever more relevant results. And if you make a typo? No problem, KI already knows what you actually meant.

Voice assistants such as Alexa or Siri use AI to understand and execute spoken commands. From "Turn on the light" to "Set the alarm to 7 o'clock" - the possibilities are endless. With additional intelligence, smart home systems also learn to recognize your habits and automatically adjust the room temperature, for example.

Modern cars are no longer just a means of transportation - thanks to AI, they are now also babysitters. Lane departure warning systems make sure you don't drift out of your lane, and drowsiness warning systems detect when you're about to nod off with your head on the steering wheel. Everything to make sure you arrive safely - even if you're not that attentive.

Artificial intelligence has also conquered everyday business life at lightning speed. One in five companies (20%) in Germany already relies on the technological advantages that AI brings - and the number continues to grow. But how exactly is AI being used? From more efficient processes to personalized customer experiences, we shed light on the most exciting areas of application.

Marketing is another area in which AI particularly shines - 33% of companies that use AI make targeted use of it here(destasis.de). And that makes sense: marketing revolves around data - customer preferences, purchasing behavior and the question of when which offer is best received.

AI does the hard work here: it evaluates huge amounts of data, recognizes patterns and makes predictions that can steer campaigns with pinpoint accuracy. This makes personalized content a reality and marketing measures more efficient and targeted.

Some examples of the use of AI in marketing and sales:

• Newsletters and blog posts: AI automatically creates relevant content based on customer data such as purchase histories, interests and interactions.
• Social media: AI analyzes user behavior and selects optimal publication times and content to achieve maximum reach. This makes every post a success.
• Churn forecasts: AI identifies customers who are at risk of dropping out at an early stage and suggests measures to win back their loyalty. This saves costs and strengthens customer loyalty.
• Sentiment analysis: AI evaluates customer feedback, social media comments or ratings in forums in real time. This allows companies to immediately recognize which topics are positively received or where there is a need for improvement and can react in a targeted manner.

Good customer service is at the heart of every successful customer relationship - and artificial intelligence simply makes it even better. Companies are turning to technologies such as speech recognition (47%) or natural language processing (34%), opening up new opportunities to make customer service more efficient, flexible and personalized(destasis.de).

Some examples of the use of AI in customer service:

• Request classification: AI systems analyze incoming requests in seconds and automatically forward them to the relevant departments. This saves time and ensures that requests are processed more quickly.
• FAQ bots: AI answers routine questions such as "When will my order be delivered?" immediately. This allows service employees to concentrate on more complex tasks.
• Personalized customer conversations: Intelligent chatbots recognize customer needs and offer tailored product recommendations or special offers directly during the conversation. This not only creates satisfaction, but also strengthens customer loyalty.
• 24/7 availability: Chatbots are available around the clock. They provide relevant information, solve problems and can even help close sales - whether at the weekend or in the middle of the night.

AI shows its true potential in the field of software engineering: it optimizes processes, increases accuracy and relieves teams of routine tasks. From code creation to testing and documentation - AI offers support at all levels.

• Coding: AI-supported tools such as code generators or intelligent auto-completion help developers to program faster and make fewer mistakes. They suggest code snippets, detect syntax errors and optimize readability.
• Testing: Automated test systems based on AI identify errors in software solutions at an early stage and suggest targeted corrections. Regression tests or load tests run more efficiently and reduce the time to market.
• Requirements engineering: AI supports the analysis and prioritization of requirements. It helps to clarify unclear requirements, identify potential conflicts at an early stage and improve coordination between stakeholders.
• Create documentation: Instead of spending hours writing instructions or reports manually, AI analyzes the code and automatically generates comprehensible documentation. This not only saves time, but also ensures consistent quality.

AI has quietly and stealthily crept into many areas of public life. Whether health, education or cyber security - the smart machines optimize, analyze and make decisions, often without our knowledge. Time to take a closer look at where AI has its fingers in the pie.

In healthcare, AI supports the analysis of patient data, for example in the early detection of diseases such as cancer. Machine learning can be used to recognize patterns in medical images more quickly. Chatbots and AI-supported systems also make administration in hospitals easier, from appointment scheduling to patient communication.

In education, AI enables personalized learning. Adaptive learning platforms adjust the level of difficulty to the learning pace of the individual and provide immediate feedback. Teachers are relieved by automated assessment systems that process large amounts of data and provide analyses to improve teaching.

AI supports public safety by analyzing surveillance cameras and detecting unusual activity. In disaster management, algorithms help to identify risk areas and efficiently design evacuation plans. Early warning systems use AI to predict natural disasters such as floods or earthquakes in good time.

AI strengthens cyber security by detecting threats in real time and automatically initiating countermeasures. Intelligent algorithms analyze network data, identify unusual behaviour and protect sensitive information through dynamic encryption. This keeps the digital infrastructure secure and effectively wards off attacks.

So we all use artificial intelligence every day - often without even realizing it. But with targeted use, AI can do much more and make our everyday lives noticeably easier in many areas. That's why we would like to introduce you to some exciting and practical applications of AI tools such as ChatGPT and co. From creative tasks to increasing productivity - let us inspire you!

A personal birthday card with favorite colors, hobbies or inside jokes? No problem thanks to AI-supported tools such as Ideogram or Canva! With just a few entries, these tools generate individual designs and texts that are guaranteed to make an impression - without much effort, but with a lot of charm.

An application should not only be formally correct, but also individual and convincing . AI-supported writing assistants help to optimize CVs, personalize cover letters and tailor them to specific job advertisements. With the right prompts, texts are created that look professional and authentic.

The right tone in emails can be crucial. Whether it's a formal business inquiry or a casual exchange - AI tools such as ChatGPT help you write structured, polite and targeted messages. With style options and language variants, every email is perfectly tailored to the recipient and occasion.

Fancy using artificial intelligence? At MaibornWolff, we accompany your company on its journey into the digital future. With the help of tailored AI consulting, a holistic approach and an interdisciplinary team, we turn your ideas into reality. Discover what is possible with AI and make the most of the opportunities offered by digitalization. Contact us - we look forward to working on exciting projects with you!